Ireland’s Food Awards for 2023
We are in awards season at the moment in the food sector where all Irish Food Companies are encouraged to get this year’s entries in for Blas na hÉireann and the Irish Quality Food and Drinks Award.
There are several reasons why a food company should strive to gain awards in food awards in Ireland and the UK:
- Increase brand recognition: Winning awards can help a food company gain recognition and publicity, which can lead to increased brand awareness and sales.
- Boost credibility: Awards can also boost a company’s credibility and reputation in the industry, which can help establish them as a trustworthy and dependable brand.
- Encourage innovation: Awards can encourage companies to continually innovate and improve their products and services, which can help them stay ahead of the competition.
- Attract investors and partners: Winning awards can also help attract investors and partners that are looking for successful and reputable food companies to work with.
- Showcase quality: Awards can be used as proof of quality for a company’s products and can help them stand out in a crowded market.
Blas na hÉireann is important for food producers for various reasons. Firstly, it is a prestigious food awards competition that is recognized in Ireland and internationally, which provides winning products with a significant marketing advantage. The award-winning products can be promoted as high quality, authentic Irish foods, which can increase sales and brand awareness.
Furthermore, Blas na hÉireann judges are experts in the industry, and their feedback can help producers to improve their products in terms of taste, texture, and presentation. This can lead to the development of better products and potentially new innovations.
Additionally, Blas na hÉireann provides a platform for networking and opportunities to meet other food producers, buyers, and retailers, which can lead to new business connections and collaborations. Overall, Blas na hÉireann is essential for food producers to gain recognition, improve their products, and potentially increase sales and partnerships.
The Irish Quality Food and Drinks Awards are highly regarded within the food industry as they celebrate excellence and innovation in food and drink products manufactured in Ireland. Winning an award at this prestigious event can significantly impact a business’s reputation, sales, and bottom line.
Here are some specific benefits of winning an Irish Quality Food and Drinks Award:
Enhanced Credibility: Winning an award from a highly respected institution such as the Irish Quality Food and Drinks Awards adds credibility to a business’s products. It indicates that the product has been recognized for its quality, taste, and innovation by a panel of independent experts.
Increased Brand Visibility: Winning an award can provide exposure and visibility to a brand that is often challenging to achieve. The award-winning product is likely to receive media coverage, which can significantly enhance the brand’s profile and attract new customers.
Boosts Employee Morale: Winning an award can have a positive impact on the employees working within the business. It can boost morale and provide a sense of pride and accomplishment to the team that worked on the winning product.
Boosts Sales: Winning an award can result in increased sales, as consumers are more likely to purchase products that have been recognized for their quality and taste by an independent panel of experts.
Key dates for 2023
Blas na hÉireann
5th April Last day to avail of the early bird rate
17th May Final date for entry
28th / 29th / 30th September Blas awards, networking, showcase
Irish Quality Food and Drinks Awards
05th May Entries Close
26th June Judging Start
07th July Judging Finish
24th July Shortlist Announced
06th September Awards Night
By Helena Hughes